Austin, Texas– SXSW 2024 is just around the corner, with an entire track of programming to provide individuals, startups and entrepreneurs with innovative approaches to succeed and thrive in the world of business.
One of those panels, “How To Build And Protect Your Brand: From Startup To Scaleup,” will offer attendees a roadmap for transforming their business ideas into global brands while safeguarding their intellectual property.
Shark Tank alum Robbie Cabral – who is the founder, CEO and owner of BenjiLock – will present alongside experts in patent, trademark and copyright about how to build a valuable brand and better protect products and services.
Cabral debuted his product ‘Benjilock’ at Eureka Park during CES 2017. The product is the world’s first traditional, rechargeable padlock with fingerprint technology, aimed at redefining personal security. BenjiLock’s padlock is a hybrid product that can be opened with a biometric fingerprint or a traditional key.
“In today’s competitive business landscape, building a successful brand goes beyond mere marketing – it’s about creating a unique identity that resonates with consumers and stands the test of time,” Cabral said.
With a focus on building and protecting brands, the startup panel will educate attendees on the legal aspects of trademark registration and intellectual property rights.
“Investors want to see that you believe in your idea and that you’re creating a solution that will make a change,” Cabral said. “We want to teach people how to legally register their trademark and start their journey.”
The panel will discuss the critical steps involved in brand development, from ideation and market research to securing funding and navigating legal hurdles.
As part of the event, attendees will also have the opportunity to network with like-minded entrepreneurs, gain valuable insights from industry experts and chart a course for success in the competitive business landscape.
“This event is not just about building brands, it’s about building futures,” Cabral said. “It’s about equipping entrepreneurs with the tools, strategies and confidence to navigate the ever-evolving landscape of business.”
Join the event in Hilton Salon G on March 8 at 11:30 a.m. to learn from industry leaders, connect with entrepreneurs and elevate your business idea and brand to new heights.
Click here to register for SXSW 2024 and experience this exciting event and more in Austin!